Choosing The Right Lip Shade

Your undertones play a huge role in choosing the perfect lip color! While our CEO believes that anyone can rock any shade (with the right liner), we also understand the importance of selecting a color that complements your skin tone for that extra boost of confidence. Here are a few tips to help you find your ideal match:

Undertones

Cool Undertones: if you have cool undertones, your complexion may have hints of pink, ruddy, or olive/green tones. These undertones are often associated with fair to medium skin tones but can appear on deeper skin as well. Shades with cool undertones, such as rose, berry, or colors with blue or pink hues, will look best on you.

Best Colors:

• Rose

• Berry

• Plum

• Blue-based reds

Avoid:

• Bright orange tones

• Yellow-based shades

Cool Tan Undertones: If you have cool tan undertones, your complexion may be tan or deeper, with blue or purple undertones. Opt for colors like mauve, dark red with blue undertones, or deep red tones with purple undertones to enhance your natural glow.

Best Colors:

• Mauve

• Dark berry

• Burgundy

• Deep red

Avoid:

• Bright orange or coral tones

• Yellow-based reds

Warm Undertones: If your complexion has yellow, peachy, golden, or olive tones, you likely have warm undertones. Soft, warm shades will complement your natural skin tone. Colors like “Mille Tea” or shades of orange, peach, and red will bring out the warmth in your skin.

Best Colors:

• Warm red

• Orange-based reds

• Coral

• Soft peach

• Warm browns

Avoid:

• Shades with a pink or purple base

• Cool-toned blues and purples

Neutral Undertones: Neutral undertones are a mix of both warm and cool tones, which gives you a wide range of shades to experiment with. Neutral undertones typically look good in nearly any color, making it easier to choose a lip shade that suits your personal style.

Best Colors:

• Neutral pinks

• Peachy nudes

• Warm reds

• Soft browns

• Mauves

Avoid:

• Bright pinks

• Bright orange-red tones

Additional Tips for Choosing the Right Shade:

1. Consider the Occasion:

• For everyday wear, you might prefer nudes or neutral shades that complement your natural look.

• For a night out or special occasion, opt for bold, vibrant colors like red or berry for a striking statement.

2. Lip Liner is Key:

Using a lip liner that matches your gloss or cream shade can help define the lips and prevent the gloss from feathering or bleeding.

3. Skin Tone & Lip Color:

• Fair Skin: Lighter shades like peach, pink, and light nudes are perfect for fair skin.

• Medium Skin: Try mauves, soft pinks, or rose-based reds.

• Deep Skin: Bold shades like deep reds, berry, and plum are ideal for deeper skin tones.

4. Consider Your Hair Color:

Your hair color can also influence which lip shades work best. For instance, if you have blonde hair, soft pinks or peaches work well, while brunettes might rock deeper shades like berry or red. Redheads often look great in coral and peach tones.

5. Make Your Lips Pop with the Right Finish:

• Glossy finish: A clear or lightly tinted gloss is perfect for a natural, everyday look.

• Creamy or Matte finish: Choose these if you want full coverage and a long-lasting, bold statement look.