Our
Strory

Golden Affirmations was founded in 2023 by A’Jah Moore, who recognized the need for a shift in the beauty industry's narrative. A’Jah has always had a deep love for beauty, appreciating how the industry offers countless ways to express creativity and individuality. However, in 2023, she realized that many women, like herself, had once tied their sense of identity to the amount of makeup they wore, sometimes developing an unhealthy relationship with it.